Emotion in Branding: Emotional Connectors
Emotions play a big part in who we are. They tell us when we like certain things, when we hate certain things, and they give the drive behind what we do. No one lacks emotion and the key to being happy is truly understanding what moves us. You may be asking yourself, “What does feeling and emotions have to do with this very business-centered term called branding?” The key to understanding how they relate is to truly understand what a brand is. A brand is not just a logo and a tagline. Those are part of the...
Read MoreThe Emotion of Branding: Part 1
We are just coming down off of the holiday high and I am sure your house is filled with a few new things from loved ones. Every single one of those items you received most likely has a brand attached to it. Most people think that a brand is just a name and it is, but at the same time it is way more than that. We live by our brands and we use them to define ourselves. You don’t just wear clothes; you wear an outfit you selected at the Gap or at Express. You don’t just drive a car; you drive your Ford, Chevy, or...
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