Remember the Old while Launching the New
Today is Memorial Day. A day that we remember our fallen soldiers. But I also use today as a day to remember everything that is and was important to me. Today my thoughts focus specifically around the old way of doing things and nodding to the past but also taking a look at the future. Before we had social networks, our role as business owners was completely different. We had to rely on physically meeting people to connect with them or reaching them through a traditional media opportunities. Every opportunity took...
Read MoreMarketing, Advertising and Public Relations: Whats the Difference?
We get this question all the time! All three things fall under the same umbrella and the lines can get really blurry. This week the Mister and Mrs discuss what separates these three disciplines and how they can help grow your business!
Read MoreHow to create a Tribe and be a better business communicator
We have always been a society that allows corporate America to just pass down information and we blindly take it (sometimes with a grain of salt). However that all changed when Mark Zuckerberg launched Facebook out of his Harvard dorm room. It wasn’t long after that when business owners started to find ways to connect to this active audiences. The problem was that they were still used to communicating in this top down fashion. While many communicators were running around and panicking because...
Read MoreFascinate: How can you gain your Clients Attention?
“Boredom is just the reverse side of fascination: both depend on being outside rather than inside a situation, and one leads to the other.” – Arthur Schopenhauer, German Philosopher. This quote came to my mind when I began to read Fascinate by Sally Hogshead. When people don’t understand something they take strange approaches to understanding it. Whether it be by ignoring it or calling together an angry mob to hunt it down, the end result is the same. A good story relies on this balance to keep the...
Read MoreWhy is Marketing important for the Music Therapist?
Hearing the term marketing can make us shutter. We immediately get thoughts of corporate big shots trying to sell us stuff. Sneaking into our lives, finding out about who we are and using that knowledge to target us to buy things we don’t need. The purpose of marketing, branding, and public relations isn’t necessarily evil, but greed has caused people to exploit the industry. There are a few of us in the industry who are devoted to making a change, and using the powers of marketing/communications to spread...
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