Stand out from the Crowd: The Art of Being a Conference Attendee
We are quickly approaching the regional conference season and there should be one thing on your mind. It isn’t always, “how much can I learn from these sessions?” even though there can be some great sessions. It shouldn’t be, “what can I pick up at discounted prices from the exhibit hall?” It’s not even the fact that you get to take a vacation from your regular routine for a few days. You should be focusing on how you can increase your network and your connections. We know this can be a lot to figure...
Read MoreHow to create a Tribe and be a better business communicator
We have always been a society that allows corporate America to just pass down information and we blindly take it (sometimes with a grain of salt). However that all changed when Mark Zuckerberg launched Facebook out of his Harvard dorm room. It wasn’t long after that when business owners started to find ways to connect to this active audiences. The problem was that they were still used to communicating in this top down fashion. While many communicators were running around and panicking because...
Read MoreFascinate: How can you gain your Clients Attention?
“Boredom is just the reverse side of fascination: both depend on being outside rather than inside a situation, and one leads to the other.” – Arthur Schopenhauer, German Philosopher. This quote came to my mind when I began to read Fascinate by Sally Hogshead. When people don’t understand something they take strange approaches to understanding it. Whether it be by ignoring it or calling together an angry mob to hunt it down, the end result is the same. A good story relies on this balance to keep the...
Read MoreWhy is Marketing important for the Music Therapist?
Hearing the term marketing can make us shutter. We immediately get thoughts of corporate big shots trying to sell us stuff. Sneaking into our lives, finding out about who we are and using that knowledge to target us to buy things we don’t need. The purpose of marketing, branding, and public relations isn’t necessarily evil, but greed has caused people to exploit the industry. There are a few of us in the industry who are devoted to making a change, and using the powers of marketing/communications to spread...
Read MoreAdvocacy and You: Twitter
Now that you are using your Facebook as an advocacy tool, it is time to expand your reach to twitter. Twitter can be a great way to advocate. There are over 175 million active users who are willing to connect, and ready to support a cause; you can make a difference. If you don’t believe that Twitter has power let’s look at all of the revolutions that took place in 2011. The majority of them were started because of people connecting on twitter. Here are some tools and tips to help you be a better...
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