Free at Last
Today we celebrate a great man. 73 years ago yesterday Martin Luther King Jr. was born in Atlanta, Georgia. He served as one of the biggest voices in the civil rights movements and was an advocate for what he believed in. In honor of Music Therapy Advocacy week, we are kicking off this advocacy inspired week at Greenlight PR with a post looking at MLK and how we can lead by his example to become great advocates. Here are a few ways we can learn from Martin Luther King Jr.: Fight for your beliefs: This is one...
Read MoreKick Start the New Year
We are just around the 200-hour mark into 2012, with about 8,530 left to go. How are you going to make the most of each hour you have left? As a therapist, you know you need to balance your life in order to live a full life. The key to making sure you start your year off right is to organize yourself. Here are a few tips to make sure that you start 2012 on the right foot: Prioritize: One of the best things that you can do to kick start your year, is to figure out what you want to get done. So if you want to build...
Read MoreThe Emotion in Branding: Real World
Now that you know how and why brands depend on the consumer’s emotions, we will take a look at how certain brands play into your life. A key to building a strong brand is to realize how things affect you. Once you have that eureka moment, you will begin to see through the clutter and know how to see what is really going on. Lets look at an example from “Emotional Branding” by Daryl Travis. One of the best examples that Mr. Travis uses to explain the power of emotions behind branding deals with loyalty to...
Read MoreEmotion in Branding: Emotional Connectors
Emotions play a big part in who we are. They tell us when we like certain things, when we hate certain things, and they give the drive behind what we do. No one lacks emotion and the key to being happy is truly understanding what moves us. You may be asking yourself, “What does feeling and emotions have to do with this very business-centered term called branding?” The key to understanding how they relate is to truly understand what a brand is. A brand is not just a logo and a tagline. Those are part of the...
Read MoreSpotlight on January
Welcome to the New Year. We all have had our fill of family, food, and fun and wish it could continue on. Unfortunately, the reality is that we have to ease ourselves back into work mode and get ready for 12 new months. As always, we want to make sure that you are successful in what you do and how you do it. This month we are focusing on “New Beginnings” to help get your year on the right track. We are starting our month off with a three part series on how emotions give brands their real value. We will also be...
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