Marketing, Advertising and Public Relations: Whats the Difference?
We get this question all the time! All three things fall under the same umbrella and the lines can get really blurry. This week the Mister and Mrs discuss what separates these three disciplines and how they can help grow your business!
Read MoreHow to create a Tribe and be a better business communicator
We have always been a society that allows corporate America to just pass down information and we blindly take it (sometimes with a grain of salt). However that all changed when Mark Zuckerberg launched Facebook out of his Harvard dorm room. It wasn’t long after that when business owners started to find ways to connect to this active audiences. The problem was that they were still used to communicating in this top down fashion. While many communicators were running around and panicking because...
Read MoreSpotlight on January
Welcome to the New Year. We all have had our fill of family, food, and fun and wish it could continue on. Unfortunately, the reality is that we have to ease ourselves back into work mode and get ready for 12 new months. As always, we want to make sure that you are successful in what you do and how you do it. This month we are focusing on “New Beginnings” to help get your year on the right track. We are starting our month off with a three part series on how emotions give brands their real value. We will also be...
Read MoreGrad School: Is it worth it?
I am at the end of my first graduate school class, and one question that I am asking myself was it worth it? Am I in the same mindset I was 7 weeks ago before I took on this 2 year commitment, that seriously cuts into my free time outside of work. The answer is yes! I absolutely know I made the right decision. Grad school can be quite nerve wrecking, especially when you decide to start a on-line program on top of working full time, but it has been one of the best decisions I have made in my life. I have...
Read MoreThe transition of Internet Marketing
Only a few years ago companies were struggling to figure out how to get active on social media sites. Then we hit 2008 and most companies got hit pretty hard due to the failing economy. After that most PR practitioners were let go because they were seen as a useless expense from the perception of the executive staff. Within a year most companies realized that their external presence was dwindling and figured that must have been what that PR person did that they recently laid off. In 2009, we saw a re-hiring of PR...
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