Remember the Old while Launching the New
Today is Memorial Day. A day that we remember our fallen soldiers. But I also use today as a day to remember everything that is and was important to me. Today my thoughts focus specifically around the old way of doing things and nodding to the past but also taking a look at the future. Before we had social networks, our role as business owners was completely different. We had to rely on physically meeting people to connect with them or reaching them through a traditional media opportunities. Every opportunity took...
Read MoreThe Times They Are A-Changin’
“Come gather ‘round people wherever you roam and admit that the waters around you have grown.” Dylan wrote this song in September, 1963 as a deliberate attempt to create an anthem of change for the moment. While these lyrics ring true for the political movements of the 60’s and 70’s, they also ring true for the digital revolution today. When Facebook was launched only 15% worldwide were using the internet. As of March of this year the numbers rose to 32.7%. By 2020 we will see more than 70% of the worlds...
Read MoreAdvocacy and You: Twitter
Now that you are using your Facebook as an advocacy tool, it is time to expand your reach to twitter. Twitter can be a great way to advocate. There are over 175 million active users who are willing to connect, and ready to support a cause; you can make a difference. If you don’t believe that Twitter has power let’s look at all of the revolutions that took place in 2011. The majority of them were started because of people connecting on twitter. Here are some tools and tips to help you be a better...
Read MoreWill You Revolt?
Imagine you are sitting at work and you get a memo stating that your boss will no longer allow you to go on Facebook, Twitter, or any social media site. What would your first thought be? Would you take kindly to this new form of oppression? Would you feel that your boss or upper management doesn’t trust you or your co-workers anymore? Basically, this is a very small scale of what happened in Egypt over the past month. The Government didn’t feel that they could trust their people and blocked the...
Read MoreThe Last Five Years
The other day I got home from the office and opened my mail to find a letter from my high school. My life has been in fast forward mode lately, and I haven’t spent much time thinking about the past, so when I received a letter telling me that my 5-year reunion is coming up in June I couldn’t believe it. I started to think that in five years I started college, helped start an IMC Firm, graduated college, and have been working for two years, among the other events in my life. That wasn’t what...
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