Advocacy and You: LinkedIn & Google+
We have looked at how to build your advocacy efforts into your facebook and twitter accounts. This week we will look at how to amp up your LinkedIn profile and Google+ account. For LinkedIn: Connect: Build your network and make sure it includes people outside of the music therapy or creative arts therapies. People who do what you do, know the importance of it. In order to be an effective advocate, you need to teach as many people as you can. Let your profile speak: Put as much information as you can on your...
Read MoreAdvocacy and You: Twitter
Now that you are using your Facebook as an advocacy tool, it is time to expand your reach to twitter. Twitter can be a great way to advocate. There are over 175 million active users who are willing to connect, and ready to support a cause; you can make a difference. If you don’t believe that Twitter has power let’s look at all of the revolutions that took place in 2011. The majority of them were started because of people connecting on twitter. Here are some tools and tips to help you be a better...
Read MoreNetworking 101: Everything I wish I knew before I got my degree
One question I never thought to ask myself when I was going through my undergraduate degree was “Should I network outside of “_Fill_in_your_location_here”". Now that I am merely days away from putting my stuff into a volkswagen beetle and driving from Buffalo, NY to San Diego, Ca I am really wishing I would have networked a little more on a national level. So I urge all of those individuals out there to get involved with your professional organization not only on a local level but on the national...
Read MoreThe transition of Internet Marketing
Only a few years ago companies were struggling to figure out how to get active on social media sites. Then we hit 2008 and most companies got hit pretty hard due to the failing economy. After that most PR practitioners were let go because they were seen as a useless expense from the perception of the executive staff. Within a year most companies realized that their external presence was dwindling and figured that must have been what that PR person did that they recently laid off. In 2009, we saw a re-hiring of PR...
Read MoreTechnology and Music: Part 2: Social Media and You
Now that you have your brand figured out, it is time to start putting your brand to work for you. You have to live into your brand. Every time you meet with a new client or a potential employer, make sure you take some time to reflect on that meeting after it happens. Did your Brand Essence come into play during that meeting? Do you think that Mr. or Mrs. So-and-So walked out of there thinking you were “fill in the blanks?”. When you are giving your therapy session, did you keep your brand promise to...
Read More
